| Confirmation Bias | A heuristic where we look for information that confirms our prior beliefs. We try to prove our opinion. | Assuming librarians are more introverted than real estate agents |
| Affect Heuristic | Making decisions based on current emotions and feelings. We make decisions based on our emotions. | Associating sunny weather with market profits |
| Inattentional Blindness | Failing to notice visible stimuli when focusing elsewhere. We miss things when focused on something else. | Missing the gorilla in basketball video experiment |
| Anchoring | Over-relying on first piece of information received. We rely too heavily on initial information. | Using first price as reference in car negotiations |
| Survivorship Bias | Focusing only on successful examples. We focus on the winners. | Only studying successful entrepreneurs |
| Availability Heuristic | Making decisions based on easily recalled information. We decide based on what comes to mind. | Overestimating dog attack risks vs home accidents |
| Ostrich Effect | Ignoring negative information. We avoid facing negative information. | Avoiding to check financial problems |
| Scope Insensitivity | Failing to scale valuation with problem size. We don’t adjust for scale. | Same willingness to save 2,000 or 200,000 birds |
| Dunning-Kruger Effect | Low-skilled people overestimate their abilities. We overestimate our competence. | Uninformed people being most confident in political opinions |
| Salience Bias | Focusing on most noticeable features. We fixate on obvious traits. | Choosing restaurants based on review quantity |
| Ambiguity Effect | Avoiding options with unclear outcomes. We avoid uncertainty. | Doctors preferring familiar treatments |
| Decision Fatigue | Decision quality deteriorates with quantity. We make worse choices over time. | Judges making better decisions after breaks |