Edward Bernays - The pioneer of Public Relations (PR) and Propaganda
He studied his uncle’s work (Sigmund Freud), learning about the insights that humans are largely irrational beings.
The modern society has created a “system” that works so well. Even when you are aware of it, your options are still very limited. Either stay with the rest, or break through and being the odd. Sounds simple, like finding the bedbug and kill it and you have a better sleep. But in fact, humans are social species. It is in our DNA, the lonely wolf has less chance to survive in the nature.
The “system” knows this well enough. The information we consume daily is bigger, due to the past works of Edward Bernays. His masterpieces have helped forming up this society. Just look at the news, social medias, or any online material. They are full of controversial or triggered information. The role model of this case study must be Mr.Beast. Giving away $10.000 to a random homeless, a Ferrari as a gift for lucky person, etc. No wonder why his channel is top 1 worldwide, and I bet that most of his audience are teenagers.
Sometimes, the most sophisticated response is simply to say: “I see what you’re doing there, and I may not agree with all of it – but it’s damn smart.”1